Setting up an online business has become an easy thing to do nowadays. Anyone can easily create a website or blog that can be used to sell various products and services. However, this is only the first step.
Starting a business on the internet is just the same as setting up any ordinary business venture. It could be a supermarket or restaurant. It's not that difficult to start and operate any of these ventures. The hardest part is how you are going to attract customers to come and shop or eat at your newly opened establishment.
First things first. An attractive and easy to remember business name is the first essential ingredient for any venture to succeed. Spreading word about your newly opened business is the next most important thing. Placing ads in the local newspapers, magazines and radio stations is your best option to kick-start your business awareness campaign.
What has been said above also applies to an online business venture. You need to give your website a url that will be easy to remember such that your visitors will be able to mention it in their conversations. This is very important if you want to benefit from word-of-mouth advertising. A well designed, easy to navigate and content rich site will attract revisits to to your site.
Aggressive campaigns through ads is another tool that is availabe to spread word about your online business. You have to use both free and paid advertising services that are available on the web to attract and receive swarms of visitors to your website.
Here are some of the ways you can use to generate free traffic:
Article Marketing- Write and submit a number of articles with your web address as the by-line to different article directories.
Testmonials- Submit your testmonials for products or services you have purchased or used online.
Message Boards and Forums- Posting comments or questions on Message Boards is another sure way of attracting visitors. The best such service is Yahoo! Answers.
I recently came across a traffic generating idea which is overlooked by most website owners. Read more about this simple strategy to increase your website traffic.
One of the most effective ways is to join Free Traffic generating programs. These programs are free to use and also give you an opportunity to freely display your ads on their websites. Here are links to some of the best programs:
http://www.linkreferral.com/adwel.pl?oldrefid=222658
http://www.communityadvertising.org
http://www.leadsleap.com?referid=gabtech
Don't forget this - you wo'nt make any money if you're not receiving a steady stream of potential buyers to your online business.
Monday, February 2, 2009
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